more on SEO – Akhil Jain

Posted: August 2, 2009 | Author: admin | Category: Social Media

1) robots.txt file
The robots.txt is a simple text file that is placed on our root directory. Search Bots, crawl each URL and the first thing they search on an URL root is the robots.txt file. A simple robots.txt looks like:

User-agent: *

Disallow:

“User-agent: *” means this section applies to all robots, the wildcard “*” means all bots. The “Disallow: ” tells the robots that they can go anywhere they want.

To exclude all robots from the server:

User-agent: *

Disallow: /

robots.txt should have the same place where you put your web site’s main “index.html”.Also remember to use all lower case for the filename: “robots.txt”, not “Robots.TXT.

2) Google Webmaster guidelines :

Every page should be reachable from at least one static text link.
Offer a site map to your users with links that point to the parts of your site.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. Using the “ALT” attribute to include a few words of descriptive text.

Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would.
If your company buys a content management system, make sure that the system creates pages and links that search engines can crawl.
Test your site to make sure that it appears correctly in different browsers.

3) Add your website on Google Webmaster which gives you following information:

Site configuration: Sitemaps, Crawler access, Sitelinks, Change of address, Settings
Your site on the web: Top search queries, Links to your site, Keywords, Internal links, Subscriber stats
Diagnostics: Crawl errors, Crawl stats, HTML suggestions

4) Google Analytics